Menu Design
El Gordo Taco
A menu redesign that gave a beloved food truck the visual identity it always deserved.
01 · The Challenge
A great food truck with a menu that wasn't telling their story.
El Gordo Taco had built a loyal following through their food alone. Bold flavors, generous portions, and a personality that made every customer come back for more. But their menu had been designed by a previous agency, the contact had been lost, and any update or refresh was impossible.
They were stuck with a static, outdated design that didn't reflect the energy of the brand or the quality of what they served. For a food truck where the menu is one of the first things a customer sees, that mattered more than they realized.
02 · The Solution
Built from scratch. Made to move.
We started from zero no templates, no shortcuts. The first step was understanding El Gordo Taco as a brand. The personality, the food, the people who love it. A food truck menu has to work differently from a sit-down restaurant it needs to be read fast, understood instantly, and make every single item look irresistible.
We redesigned the full menu with a bold, dynamic layout that matched the energy of the truck. Vibrant colors, clear hierarchy, and a structure that guided the eye naturally from one section to the next. Every dish was given the space and visual weight it deserved because great food should look great on paper too.
Menu · Front
Menu · Back
03 · The Result
A menu as bold and unforgettable as the food itself.
El Gordo Taco walked away with a complete menu redesign that finally matched the personality and quality of their brand. Clean, dynamic, and built specifically for the food truck format — easy to read under any lighting, fast to navigate, and impossible to put down without ordering something.
Because when the food is this good, the menu should be too.